IRVINE, Calif., June 6, 2022 /PRNewswire/ -- Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. "We know today's consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both. A glimpse into restaurants of the future. The family-owned Taco Bell franchisee has 230 locations across the upper Midwest and is headquartered in New Hope. Watch the latest local news from the Twin Cities in ourYouTube playlist: Notifications can be turned off anytime in the browser settings. The kitchen is housed above the drive-thru lanes, and once the food is done, it travels down a vertical. About Vertical Works Inc.For more information about Vertical Works Inc., visit the website at www.VerticalWorks.co. Dubbed the Taco Bell Defy because it will defy norms and define the future the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two story restaurant with four drive-thru lanes. This ensures a quicker customer experience and decreases Taco Bell Defys small carbon footprint by reducing the amount of time people wait in line with their engines on. For more information about Taco Bell, visitwww.TacoBell.com/news orwww.TacoBell.com/popular-links. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, FIRST COMES LOVE, THEN COMES TACOS: MEET THE COUPLE SAYING "I DO" AT THE TACO BELL METAVERSE WEDDING, TACO BELL'S NEW ULTIMATE GAMEDAY BOX IS THE MVP OF GAME DAY EATS. "We applied our innovative approach to problem solving to create a brand new way for consumers to access fast food," said Josh Hanson, co-founder of Vertical Works and CEO and founder of WORKSHOP. The location is expected to debut in Brooklyn Park, Minnesota, but won't actually open its doors until the summer of 2022. Just check-in via QR code, watch as we defy gravity with a lift that sends down your food, and head out with your order. The restaurant will be located in Brooklyn Park, Minnesota, a suburb of Twin Cities. The chain launched its rewards program in July 2020, and since, app sales increased by 90 percent and sign-ups for the program grew 5x more than the first month. IRVINE, Calif., June 6, 2022 /PRNewswire/ Taco Bell BB #:117037 is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet.. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. The first-of-its-kind restaurant has multiple drive-thru lanes and uses a proprietary lift system to deliver food from the second-story kitchen right to your car. For more information about Vertical Works Inc., visit the website atwww.VerticalWorks.co. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. When Taco Bell first teased the store in February 2021, reporters noted that the store looked a lot like a bank branch. For more information go to "Taco Bell Defy is an incredible innovation for our brand, and one that's meeting our consumer in a really unique way. "We think that contactless, frictionless, experience is the wave of the future," said Engler. Taco Bell Defy does have an option to order through the usual drive-thru speaker or in-store on a kiosk for customers who spontaneously crave a Gordita Crunch or who would rather speak to a human, but thats not the focus here. A soon-to-open Taco Bell location hopes to solve that problem and give new meaning to "fast" food. Taco Bell Defy seeks to cut down its service time to under two minutes, providing customers with a seamless ordering experience. WATCH: First-of-its-kind Taco Bell coming to Brooklyn Park. :Certain foods and beverages sold or served here can expose you to chemicals including acrylamide in many fried or baked foods, and mercury in fish, which are known to the State of California to cause cancer and birth defects or other reproductive harm. Vertical Works, LLC is a disruptive solutions consultancy powered by designers and makers from WORKSHOP and PD Instore. Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience. Mobile order customers scan a QR code they received when placing their orders and pull forward to receive their food. Contact Lisa Jennings at [emailprotected], /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. This system works very similarly to the pneumatic tubes used by banks to collect your money,adding Taco Bell to the long list of industries that have used pneumatics for innovative technologies like the transportation and healthcare industry. It checks in for orders prepared and assigns it to a lane. The defiant restaurant is scheduled to open next summer. UPDATE: Aug. 12, 2021: Taco Bell is set to break ground this month on a new store model, called Taco Bell Defy, in Brooklyn Park, Minnesota, according to a press release emailed to Restaurant Dive.The unit is expected to be open by the summer of 2022. Taco Bell earlier this month introduced a new two-story concept, Taco Bell Defy, and will offer a "skip-the-line" privilege for app users. Minneapolis-based Vertical Works Inc. merged innovation, design and manufacturing to concept and build much of what fans can expect from Defy, and in doing so reinvented the drive thru experience. Be smart: Ordering ahead with the Taco Bell app and with other chains can mean free food, deals and saving time. 2023 Taco Bell IP Holder, LLC. Once the order is assigned to the lane, we just verify the customer's name, we lift up the top of the lift, put the food in, push the two buttons and it's on its way," explained Jarret Persons, regional manager for Border Foods. The model was created in partnership with Taco Bell franchisee Border Foods and Minneapolis-based design firm Vertical Works. Starting in the summer of 2022, the first-of-its-kind Taco Bell concept restaurant will open up in Brooklyn Park, Minnesota. One of the largest Taco Bell franchisees has broken ground on building a 3,000-square-foot, two-story model which will feature four drive-thru lanes, dubbed "Taco Bell Defy." Border Foods plans to open the new restaurant design in Brooklyn Park, Minnesota, by spring 2022, according to franchisees and brothers Lee and Jeff Engler. Home/Innovation/Taco Bell Defy: Restaurant of the Future. In August 2021, Taco Bell released more information about Taco Bell Defy. It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. Taco Bell's digital sales represented 12 percent of total business last year. Contact store for hours and participation which vary. Digital check-in screens will allow mobile order customers to scan their order via a QR code, then pull forward where their food will be delivered by a contactless proprietary lift system. The Irvine, Calif.-based chain has long been diversifying its flexible formats, but the company is prioritizing digital elements as it reaches the goal of 10,000 units this decade. Taco Bell Defy Concept Opens June 7 - One of the Most Innovative Drive-Thru Experiences Yet Jun 6, 2022 | Business Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience READ MORE: America's 50 Biggest Fast-Food Chains, Ranked. Overall, Taco Bell is the growth engine for its parent company, Yum Brands, opening 496 restaurants worldwide in 2022 and U.S. same-store sales rising 11%. According to PR Newswire, Josh Hanson, the co-founder of Vertical Works, said the concept was an innovative approach for consumers to access fast food. For more information about Border Foods, visit the website at www.BorderFoods.com. About Taco Bell Corp. For more information about Taco Bell, visit our website at www.TacoBell.com/news or at www.TacoBell.com/popular-links. The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall. The company says it is aiming to redefine the drive-thru experience. Taco Bell Defy also features two-way audio and video technology, enabling customers to easily interact with employees. At participating U.S. Taco Bell locations. There are separate drive-thru lanes for third-party food delivery services, pre-orders, and for those who order on the spot - like Doordash or GrubHub. In a press release, the company announced the opening of its most technologically advanced location yet complete with digital order screens, personalized QR codes, and a futuristic burrito delivery system. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. Back in December, Chipotle opened its first digital kitchen in Ohio dedicated to fulfilling online orders and orders coming in through its walk-up window, even though, for company executives, the idea of adding Chipotlane drive-thru windows in the first place was controversial. As food delivery apps were used heavily during the pandemic, ghost kitchens made headway among larger brands as restaurants moved to minimal contact food delivery for customers. From digital check-in screens for mobile order customers' unique QR codes, to a two-way audio and video technology service for customers to talk to team members on the second floor, Taco Bell Defy boasts many features that could show up in future Taco Bell restaurants in the US. New concept reimagines the traditional drive-thru with an elevated kitchen and unique vertical lift that delivers food to four drive-thru lanes for a faster, contactless experience Brooklyn Park, Minn. (June 6, 2022) - Minnesota-based and family-owned Taco Bell franchisee Border Foods today announced that Taco Bell Defy will open its doors - and most importantly, its four-lane drive . Taco Bell Defy is currently scheduled to break ground in August 2021 and open its doors to the public by summer 2022. Lines and paragraphs break automatically. The Defy concept will be run by 35-year franchisee Border Foods. Spoiler Alert! This futuristic. Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. Can't stand waiting in long drive-thru lines to grab a quick bite? TACO BELL DEFY CONCEPT OPENS JUNE 7 - ONE OF THE MOST INNOVATIVE DRIVE-THRU EXPERIENCES YET News provided by Taco Bell Corp. Jun 06, 2022, 13:00 ET Revolutionary restaurant concept from. When typing in this field, a list of search results will appear and be automatically updated as you type. Opening in the summer of 2022, Taco Bell's "Defy" restaurant gives a glimpse into the future of restaurants and drive-thrus. Taco Bell knows what it means to deliver on craveability and do so quickly. The restaurant at Zane Avenue and Highway 610 opened for a media preview Monday before opening to the public Tuesday. There are lines for customers who preorder their Crunchwrap Supremes and Quesaritos ahead of time on the Taco Bell app, a spot for delivery drivers to pull up and quickly grab orders made with third-party partners, and then a single traditional drive-thru lane. 9. In the second quarter, the brand notched its sixth straight quarter of drive-thru times under 4 minutes. Taco Bells, Patrick Doyle Brings His Turnaround Magic to Burger King, Chipotle Vet Forms Multi-Brand Platform for Rising Fast Casuals, Free to Qualified Restaurant Professionals, Taco Bell hinted a franchisee was working with the brand, digital channels reached $1 billion in 2020, San Pedro Fish Market Launches Fish Fridays Giveaway Series, TaKorean Headed to Gaithersburg, Maryland, in Spring, Mighty Quinns Barbeque Returning to Williamsburg, Hot Dog on a Stick Now Serving Wildberry Lemonade, Brian Brindza Joins Toppers Pizza as Director of Menu and Culinary Development, GCM Inc. (General Construction Management Inc.), FAT Brands Knows Exactly How to Remove its Debt, Focus Brands Exec Shares How to Transform Your Supply Chain, Experiential Offers Unlock True Loyalty for Restaurant Brands, Wendy's Entices Operators with New Investment Opportunity, Inside Steak n Shakes Winding Road Back, Dutch Bros Fine-Tunes Rewards Program, But Buzz Remains Same, Starbucks' Next Big Innovation: Coffee Infused with Olive Oil, Why its Time to Pay Attention to Loyalty Capture Rate, Legendary Pitmaster Pat Martin Comes Back Swinging, Ask the Restaurant Legal Professionals: What to Know When Hiring Minors, How Restaurants Can Develop a Recession-Proof Recruitment Strategy, Burger King Parent CEO Jose Cil to Step Down, How Will Burger King Gain on McDonalds? The plan is to break ground on Taco Bell Defy "a concept that will defy norms and define the future" later this month in Brooklyn Park, a news release says, with the opening scheduled for next summer. New Taco Bell Defy opens in Brooklyn Park, Osseo Area School Board names Dr. Kim Hiel as superintendent, Local college educators weigh in on ChatGPT, WEATHER: Quiet weather heading into the weekend, As rain and snow mount, risk of spring flooding increases in Minnesota, first-of-its-kind two-story Taco Bell Defy, After seven years of planning, Prince mural unveiled Thursday, Mexican Pizza's return to Taco Bell hasn't lasted very long, KARE 11 reporter creates kids show on YouTube, inspiring hospital patients. For Taco Bell franchise owners or anyone considering owning a Taco Bell franchise, the opening of the innovative restaurant in Minnesota confirms just how forward-thinking, customer-orientated and pioneering this Mexican quick style service restaurant brand really is. For a limited time, new members who sign up for. Taco Bell Defy is currently scheduled to break ground in August 2021. Border Foods. Construction is underway on the 3,000-square-foot, two-story. (FOX) Taco Bell has another concept restaurant in mind and it aims to open it up in summer 2022. And even when we're not in a pandemic, it's just what people have come to expect. The new restaurant was the . |. The location uses technology to speed up service, with a "bold goal of creating a 2 minute or less drive-thru experience. Headquartered in New Hope, Minnesota, with locations in Illinois, Iowa, Michigan, Minnesota, South Dakota, Wisconsin, North Dakota and Montana the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. Photo: Taco Bell Taco Bell's new "Defy" restaurant concept, which looks like a combo of The Jetsons and a fancy new bank, promises to deliver food to your car faster through vertical lifts that work similarly to tubes used by banks. Vertical Works is powered byWORKSHOP andPD Instore. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. Bluedot's The State of What Feeds Us report, Taco Bell Mexican Pizza selling out, coming back in fall, Chicken is getting more expensive unless it's rotisserie, Arby's first-ever burger features Wagyu beef. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. Regardless of how fans order their favorites, Taco Bell Defy has four lanes to accommodate them: Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees, said Lee Engler, co-founder and CEO of Border Foods. Aptly titling the experience Taco Bell Defy, the new designwhich is scheduled to open in Brooklyn Park, MN, summer 2022will feature a two-story building and a much faster way to get your TB . Back in March, Taco Bell hinted a franchisee was working with the brand and experts outside the quick-service sector to create an "industry-defying" drive-thru restaurant. Coined Taco Bell Defy, the restaurant that broke ground last summer will open its doors but most importantly, its four-lane drive-thru in Brooklyn Park, Minnesota on June 7. All Rights Reserved, By submitting your email, you agree to our. Taco Bell 8575 Aspen Lane North Closed - Opens at 6:00 AM 8575 Aspen Lane North Brooklyn Park, MN 55445 (763) 315-4426 View Page Directions Taco Bell 8530 Edinburgh Centre Dr Closed - Opens at 7:00 AM 8530 Edinburgh Centre Dr Brooklyn Park, MN 55443 (763) 315-2929 View Page Directions Taco Bell 1865 Gateway Dr. NW Closed - Opens at 7:00 AM You can also stay up to date on all things Taco Bell by following us on Facebook, Instagram, Taco Bells Twitter, Taco Bell News Twitter, TikTok and subscribing to our YouTube channel. For updates on how Taco Bell is navigating COVID-19, click here. Border Foods is a family-owned franchisee of Taco Bell, the nation's leading Mexican-inspired quick service restaurant. 46K views 5 months ago The nation's first Taco Bell Defy has opened in Brooklyn Park, putting to the test a brand new drive-through concept. There's just so many ways for this to solve problems in our business today, Taco Bell President Mike Grams, who is also the brand's global chief operating officer, told Axios. When Taco Bell first teased the store in February 2021, reporters noted that the store looked a lot like a bank branch. Chad Hoffmann Taco Bell Corp.[emailprotected], Elizabeth Burmeister Edelman[emailprotected], Cision Distribution 888-776-0942 In the meantime, and in partnership with long-time franchisee Border Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defys neighboring restaurants. 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