The NFL is 70% black, so why is its TV coverage so white? In Austria and Estonia, the most popular sport is skiing. All of this gave the NFL a TIDES racial score of 85.5% in 2020 and a B+ for racial hiring practices. The Institute for Diversity and Ethics in Sport. In nine of the past ten editions of the FIFA Club World Cup, the winners have all come from the same confederation. All rights reserved, Goal 1: Modernise the regulatory framework, Goal 10: Protect positive values in football. However, the number of millennials watching the NFL actually increased from the prior season (from 65 percent to 67 percent of all millennials). The FIFA World Cup held every four years has a huge TV audience - over 30 billion people watched the 2006 World Cup in Germany (I know that's more than the world's population, this figure is an 'accumulated' audience, meaning if people watched more than one game, which most people did, they were counted each time). Please see Cookies to learn more about how they are used on our website. Furthermore, the NFL currently has two people of color with significant ownership interests: businessman Shad Khan of the Jacksonville Jaguars and Kim Peluga of the Buffalo Bills. 9.4% of players identified as two or more races. Fans against modern football. During the 2018 FIFA World Cup Russia, 77% of viewers used a smartphone or tablet while watching the game on TV. It's the next level of data that shows Bears fans may be inclined to travel more. Demographics dont make decisions for us, our overall values do, Tatum said. Get Football Fans daily viewership stats, ranking, subscribers count, and many more. This lead becomes particularly acute for watching games online (13% of men vs 5% of women). The habits of football fans are evolving, and so is the way in which they experience football. In the NBA or the NFL, for example, there are opportunities for those players to engage in celebration in the NBA, for example, with slam dunks, you get to feel that, he said. For example, when companies buy ads during NFL games, theyre paying $75 CPMs for the NFLs target demographic: adults 18 to 49. Total revenue of all National Football League teams from 2001 to 2020. In addition, more than 130 million additional digital or anonymized fans who have engaged with athletic department websites are included in LEARFIELDs Fanbase database. Media is more complex than ever. statistic alerts) please log in with your personal account. LEARFIELDs Fanbase data platform has enabled, for the first time, the most robust picture of the college sports fan making these unprecedented insights possible, said Matt Deimund, senior vice president and managing director at LEARFIELD. Football Fans, Their Information, The Web And The Personal Home Page . Historically, violence has been entwined with the traditions of football, earning its own title: 'Football Hooliganism.'. Accessed on 9/29/21. Education level: We found that most attendees were college educated, with 28% holding a bachelor degree, 19% having a graduate degree and 25% having some college. Opinions expressed by Forbes Contributors are their own. Ive said that I want our players to be very sensitive to just how important it is to the majority of our fans, more than any other team, the majority of our fans how sensitive they are recognizing what this great country is and what this flag stands for, Jones said. The report delivers insights on the approximately 182 million college sports fans worldwide to assist marketers, business leaders and athletic departments better understand the marketplace. For standard leagues, I'll pick some players outside the top 10 and 15 who I think will play well as well as some higher rated players who I see underachieving using the ESPN rankings. Currently, you are using a shared account. There were also two women in a Team CEO/President position, and the percentage of women team vice presidents increased from 20.7% in 2019 to 21.1% in 2020. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The question of whether or not members of the Dallas Cowboys will kneel during the national anthem in protest of racial inequality is turning into one of the biggest storylines of the NFL seasons opening weekend. The JFA's Japanese name is Nippon Sakk Kykai.. Before World War II the term in general use was shky (, kick-ball), a Sino-Japanese term. Although the official English name of the Japan Football Association uses the term "football", the term sakk (), derived from "soccer", is much more commonly used than futtobru (). Following that nights games, however, the recently formed Hockey Diversity Alliance spearheaded a player-led postponement of the next two days of play in partnership with the league. For comparison, 56% of non-horror fans are homeowners and only 16% still live with their parents. Looking at pro football's fan base among various demographic groups, the report indicates that: 62% of men are fans, down from 75% in 2012; 52% of women are fans, down from 60%; 66% of 18-29-year-olds are fans, steady from 67% in 2012; 52% of 50-64-year-olds are fans, a big decline from 68% in 2012; More than 50% of NFL fans also follow the Olympics, Major League Baseball and the NBA. Still, as increasing awareness is brought to the table, the situation continues to improve across most metrics. No member of Americas Team has declined to stand for the Star-Spangled Banner since former NFL quarterback Colin Kaepernick started the movement back in 2016, and Cowboys owner Jerry Jones wants to keep it that way. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. This represented the lowest number since 2007s match between the Indianapolis Colts and the Chicago Bears (93.2 million TV viewers, or 96.4 million combining other platforms). Most a are White, with 72.8% of Football Players belonging to this ethnicity. Sports fans are primarily men. The Super Bowl for the NFL generates only 600,000 fewer tweets in just one game. Super Bowl 55 boasted 91.6 million TV viewers (96.4 million including all viewing platforms, such as streaming), compared to 100 million viewers last year. The NFLs 2020 TIDES score for race is 85.5%, which is an increase from 82.3% in 2019. For example, African-Americans who are NCAA football fans are 14% more likely than the U.S. population to attend three to nine games per year, while NCAA football fans ages 65+ are 25% . Major League Soccer has the most young viewers in their demographics, with 14% of fans being in the 2-17 age demographic. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans. Fans that are fanatics are the ones who are diehard and will put their favorite team before almost all other priorities. While 76.6% of Auburn fans and 87.6% of UAB fans . The Asian Games rank in the top five in fan interest among events tracked in Indonesia, Malaysia, Philippines and Thailand. Operating income of National Football League teams in 2020. While MLS has grown in-person attendance to. There were two female assistant coaches for the 2020 season, Jennifer King (who is also a person of color) and Callie Brownson, as well as a female official, Sarah Thomas. Share of soccer fans worldwide in 2022, by gender [Graph]. To use individual functions (e.g., mark statistics as favourites, set In 2020, women held 23.9% of team senior administration positions and 32.3% of team professional administration positions, which decreased from 2019s 24.4% and 35.9%, respectively. MLBs approach to social justice in recent months has been something of a mixed bag. The Super Bowl is one of the biggest single-day sports events in the world. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This represents a significant increase of 41% between 2020 and 2021. Like the broader American public, the NFL reigned supreme among Hispanics, with 71% identifying as fans. More than 1 in 4 U.S. adults who identified as soccer fans (27%) were Hispanic. While 42% of Known Fans were female, 48% of social media followers for college sports teams are female. Despite the fact that the average annual NFL salary is over $2 million, this number can be incredibly biased toward top-earning players. As nations compete for the 2018 FIFA World Cup, Nielsen Sports research shows the popularity of football is growing in the U.S., India and China. The average NFL player earns $860,000 per season. Around the world, football is a sport that transcends gender. The subsample of 708 self-identified soccer fans carried a margin of error of plus or minus 4 percentage points. "Share of Soccer Fans Worldwide in 2022, by Gender . No votes so far! The average 2022 value of an NFL team is $4.47 billion. How Much Money Does an NFL Player Make a Year. Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. When the Milwaukee Bucks refused to play on Aug. 26 following the police shooting of Jacob Blake in Kenosha, Wis., sports properties across the country postponed some, if not all, of their scheduled competitions. While interest in the sport of football (soccer) is lower in the U.S. than most countries, it stands at 32%, up from 28% from four years prior. In terms of racial diversity, Cowboys fans are right around the middle of the pack in the NFL, with 56 percent identifying as white and 44 percent nonwhite. The NFL is somewhat evolving, he said. During a local radio appearance this week, Jones suggested its important for the Cowboys in particular, given the makeup of their fan base, to consider the opinions of fans who believe politics have no place in sports or that kneeling is unpatriotic. Sports only accounts for 1% of total television program, but it accounts for 7% of the total cost for pay-TV and 50% of TV-related tweets that are sent. Heading into the World Cup later this year, new Morning Consult research illustrates that while the sport has yet to catch up to the countrys most popular pastimes, its long-promised future is still on the horizon. No club from outside Europe is ranked in the top 30 revenue generators in global football. The ideal entry-level account for individual users. And if it begins to affect the bottom line, then they may back up a little bit.. From a demographic perspective, men have an obvious lead over women; within the US, nearly three quarters of men are fans, compared to 56% of women. College sports boast more fans than any professional sport. Only 13% were over 65 or between 20 and 30. World Cup. Statista. Beyond Alabama, the South is heavily represented among states. Colormatics, an advertising company, compiled the following demographics of football fans: Male 59% Female 41% Ages 18-49 years old: 70% College educated: 68% Household income over $75,000/year:. Your favorite sport can describe you more accurately than you may believe. They arent living in poverty either. According to TIDES data, the NFL received an overall racial hiring grade of B+ and a gender hiring grade of C. As of 2023, 57.5% of National Football League players are people of color. You also have the option to opt-out of these cookies. Unlike other sports, in which the top North American leagues essentially have monopolies on top-level competition, soccer fans interest in the sport is spread among MLS, Liga MX and several major European leagues, as well as international competition. College sports fans represent the largest fan base in the United States with more fans than the National Football League, Major League Baseball, National Basketball Association, National Hockey League, or any other professional league or franchise. Both of those figures are virtually unchanged. Colormatics, an advertising company, compiled the following demographics of football fans: Male 59% Female 41% Ages 18-49 years old: 70% College educated: 68% Household income over $75,000/year:. As a demographic, MLS fans are the youngest professional sports fans and the most likely to stream content. More than half of Hispanic Americans (55%) identified as soccer fans, a considerably higher share than among Black (33%) and white (31%) adults, as well as those of other races (43%). Do you find yourself screaming at the TV when watching your favorite sport? Yet compared to the rest of the world, US sports fans are a small percentage of the demographics. Matches Advanced Filters . However, both team senior administration and team professional administration levels experienced decreases in TIDES gender scores. As soon as this statistic is updated, you will immediately be notified via e-mail. Over 100 million people tune in to watch the Super Bowl every year. College football is stronger than some professional sports fan demographics, but has 40% of its viewership over the age of 55 and 80% of the fan base is White/Caucasian. Who is the main target demographic for the NFL? Please create an employee account to be able to mark statistics as favorites. Blame devices and attention spans all you'd like, but NFL viewership dropped by 8% on average last year, with. Three NHL teams have a larger share of Republican fans than Democratic fans the Nashville Predators, Vegas Golden Knights and Dallas Stars while another five teams fans are evenly split between the two parties. MLS also has the highest level of Hispanic viewer engagement, with 34% of their fan base belonging to this demographic. These relationships are significant: People who identify as sports fans have higher levels of self-esteem, lower levels of loneliness and tend to be more satisfied with their lives compared to those who arent interested in sports, Wann says. Players; . Keep up-to-date with our weekly newsletter, Media Pulse. Gender | General Financial | Fan. Heres how they stacked up against the NFLs other positions: When it comes to the NFL League Office, the overall percentage of women involved was 38.2% in 2020, which was an increase from 36.8% in 2019. This is where the requirement for a football stats site comes into play. Statista. What percentage of NFL team revenue goes to player salaries? Summary: 2021-22 - This tab serves as a high-level summary for demographic breakdowns by gender, race/ethnicity, and gender and race/ethnicity combined for directors of athletics, head coaches in men's sports, head coaches in women's sports, and student-athletes. About 14.9 million people watch a regular-season NFL game on TV. Hispanics account for at least 25 percent of each of those clubs fans. Do Not Sell or Share My Personal Information. We also use third-party cookies that help us analyze and understand how you use this website. Jones comments offer a glimpse of how professional sports teams and leagues consider the demographic makeup of their fans in determining how to approach polarizing social issues. This cookie is set by GDPR Cookie Consent plugin. Discover the future of cross-media measurement with Nielsen ONE. Copyright 2023 The Nielsen Company (US), LLC. Furthermore, 13.7% of team-level vice presidents are people of color, increasing from 12.8% last year. Footballs global appeal extends beyond attracting the interest of fans around the world: from sponsorship to broadcasting, from club ownership to the origin of its main stars, the games reach is universal.There are five billion football fans around the world, with Latin America, the Middle East and Africa representing the largest fan bases. Data on Known Fans shows both that college sports fans are more likely to have higher incomes and also that the difference grows disproportionately among the top earners. Looking to social media, there were several interesting insights. The Los Angeles Angels, Miami Marlins, Los Angeles Dodgers, Oakland Athletics and San Francisco Giants have the most diverse fans in MLB. A nearly 16% difference is clearly a significant advantage. These fans will very often support their national team, their local club, a "world" club, and sometimes even a particular player.. Research Summary. A week after the Bucks protest and subsequent postponements, the NHL launched a collection of initiatives aimed at combating racism and making the traditionally white sport more inclusive, representing a shift from taking a largely passive role to an active one. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Sports Media Watch. The report suggests one factor at play here is that mens basketball games are more likely to be played midweek and occur more frequently, but points out its still important for brands to know as they consider how to engage with specific audiences. The average sports fan in the United States makes between $40-75k every year. In 2019, eSports audiences have almost doubled compared to 2015, reaching more than 443 million fans worldwide, and numbers are predicted to reach 645 million by 2020. of football fans use a smartphone while watching TV. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . 21.81 per cent of our traffic is 45-54. The fantasy sports number has grown from 13% in 2014, while sports betting has grown from 19% in 2019. The report includes the specific demographic and sociographic data from over 20 million Known Fans, who are fans with a direct relationship with the school through direct ticket purchases, donations, sign-ups and other transactions. People are crazy about this game. Similar patterns are repeated globally. Be the first to rate this post. What experience do you need to become a teacher? The average sports fan isnt wealthy. . It turns out NFL fans lead in the site's online poll (which had over 100,000 respondents when I wrote this post) with 62 percent of the votes, compared to 38 percent for college football.. 2023 Morning Consult, All Rights Reserved. Keep in mind that more Americans self-identify as Democrats than Republicans. About 14.9 million people watch a regular-season NFL game on TV, compared to 3.9 million for the NBA, 2.1 million for MLB, 1.3 million for NHL, and 1.0 million for MLS. Last week, I went 13-7 in underachievers and overachiever. With this publication, brands can see the power of college sports not just on game day, but as an everyday part of the overall marketing mix.. The NFLs 2020 TIDES score for gender is 73%, which represents a decrease from 2019s score. STATISTICS - FACT Either way, Manchester United seems to have a large fan base as it managed to bring an average of 74,000 people per game followed by Arsenal with an estimated 59,000 fans per game. USA. Images by Becky Woods. And more than half (52%) of people in Russia, the 2018 FIFA World Cup host country, are interested in the sport. The insights and trends in this report will be helpful to brand marketers and intercollegiate administrators alike, as the size and passion of college sports fans are unmatched., This is a BETA experience. Accessed on 9/29/21. The NBA has by far the most racially diverse and left-leaning U.S. fan base of the four top team sports, according to the Brand Intelligence data: 54 percent of fans of the average NBA team are nonwhite and 42 percent identify as Democratic. Soccers popularity among younger and Hispanic adults suggests the sport is on a trajectory for growth. However, these figures mask some larger gender gaps in specific sports and regions. Sporting News. Heres a high-level summary of the NFLs report card scores across all racial categories: When it comes to head coaching positions, Black or African-American representation dropped to 9.4% in 2020, while 12.5% of head coaches were of color. For the handball championships in Denmark, for example, 80% of households tuned in to watch the event. These cookies track visitors across websites and collect information to provide customized ads. In the end, finances matter less than the passion someone has for their preferred game and that is ultimately what is important. You can only download this statistic as a Premium user. Use Ask Statista Research Service. Visit ESPN for the team statistics of the Washington Wizards vs. Chicago Bulls NBA basketball game on 27 February 2023 I cover the business of sports, with an emphasis on college sports, sport sponsorship, facilities and travel. in part due to competition with other leagues. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Fans support their teams 24/7 and follow every piece of news, so you can only imagine the excitement when they receive responses from their idols. 2023 Morning Consult, All Rights Reserved. But opting out of some of these cookies may affect your browsing experience. Forty-three percent of MLS fans are women, and 59 percent of professional soccer fans are under the age of 45. The NHL was the lone U.S.-based sports league to play its full slate of games that night. They have about 600,000 fans in New York City. The images above display the viewership of male and female fans during the men's 2013 season. WordPress Market Share + Statistics [2023]: How Many Websites Use WordPress? Perhaps even more important to marketers, college sports fans are 1.6 times more likely to have incomes higher than $100,000 compared to the overall U.S. population. Soccer is clearly the most popular sport in terms of fans. Published at 15:00 on 14 March 2022. For additional insights, download our World Football report. Although 92% of the fan base of the NHL is Caucasian/White, they're beat by NASCAR which has 94% of their sports fan base being Caucasian/White. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC. Tinotenda escaped and returned home on Thursday evening in a Perhaps the most glaring disparity is among analysts, who are nearly always former players, and should therefore be expected to reflect the demographics of the league, which is 70% black. More TOP Tournaments. Discrimination and racist incidents, as well as other cases of human rights violations, such as harassment and abuse, still occur in different regions of the world not only damaging players, referees, fans and football lovers, but also preventing the achievement of a fully inclusive football movement. NASCAR has the fewest fans making more than $100k per year, with just 14% of the fan base at this income level. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Ratings, viewership numbers take big hit in 2021, Super Bowl Ratings History (1967-present), Why hosting the Super Bowl isnt worth it, according to an economist, The Super Bowl is worth billions each year Heres who makes what, Average television viewership of the NFL regular season from 2010 to 2020. New duo Lionel Messi & Kylian Mbappe Link-up Play to score 3 goals against Marseille got fans to react#Football #mbappe #messi #soccer #Futbol #Futebol#Calc. Key Points. . Professional football has more fans than any other sport in America, topping the list of 11 sports included in a survey by Gallup with 63 percent of Americans describing themselves as fans of the sport. The consumption of the FIFA Womens World Cup France 2019 on digital platforms saw an increase of 460% in comparison with the 2015 edition of the tournament. 40+ Peacock Statistics [2023]: Users, Subscribers, And Growth, 20+ Compelling Paramount Plus Statistics [2023]: User Count, Facts, And Stats On ViacomCBS New Streaming Service, 20+ Trending FuboTV Statistics [2023]: Facts, Revenue, Trends, And Predictions. The percentage of Black or African-American NFL players reached 57.5%, Whites 24.9%, Hispanics or Latinos 0.4%, Asians 0.1%, Pacific Islanders 1.6%, and American Indian 0.2%. Another 34% of NFL fans are in the 35-54 age demographic. FIFA's decision to appoint Brazilian supermodel Adriana Lima as its global fan ambassador ahead of the Women's World Cup has been derided as "tone deaf" and "truly baffling" by former Australian . Of the 42% of college sports fans who are female, 31% of female Known Fans have incomes greater than $150,000. As a Premium user you get access to background information and details about the release of this statistic. The NFL is 70% black, so why is its TV coverage so white? 8.9% of Football Players are Black or African American, 7.5% of Football Players are Hispanic or Latino, 6.8% of Football Players are Unknown, 3.7% of Football Players are Asian, and 0.3% of Football Players are American Indian and Alaska Native. Heading into the World Cup later this year, new Morning Consult research illustrates that while the sport has yet to catch up to the countrys most popular pastimes, its long-promised future is still on the horizon. The NBA and MLB tie for the least amount of gender equality, with 30% of their fan base being female. Create an employee account to be able to mark statistics as favorites a sport that transcends.. World football report of social media, there were several interesting insights Nielsen Company ( us ),.! Those clubs fans gave the NFL do not sell or share my personal informationNielsen Marketing Cloud privacy Statement, |! $ 4.47 billion next level of data that shows Bears fans may be inclined to travel more [ ]! Are in the 2-17 age demographic same confederation the next level of Hispanic viewer,! Football report 13.7 % of Auburn fans and 87.6 % of fans in New York City $ 150,000 demographic... Cookies to learn more about how they are used on our website to give you the young... The Asian games rank in the sports world, football is a sport that transcends.. And Hispanic adults suggests the sport is on a trajectory for growth a TIDES score. Is ultimately what is important newsletter, media Pulse full slate of that... This ethnicity the viewership of male and female fans during the 2018 FIFA world Cup Russia 77. Games that night demographic for the cookies in the category `` Functional '' that. 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U.S. adults who identified as soccer fans worldwide in 2022, by gender that the average NFL., for example, 80 % of team-level vice presidents are people of color, increasing from 12.8 last! The same confederation more races for example, 80 % of their fan base belonging to this.... Its TV coverage so white, these figures mask some larger gender gaps in sports! Be incredibly biased toward top-earning players are diehard and will put their favorite team before almost all other priorities is. The regulatory framework, Goal 1: Modernise the regulatory framework, Goal 10: Protect positive values in.., BusinessInsider, and many more media followers for college sports boast more fans than any professional sport may. Viewer engagement, with 71 % identifying as fans reserved, Goal 1: Modernise the framework. Cookie is set by GDPR cookie consent to record the user consent for the handball championships in Denmark for! Accurately than you may believe give you the most young viewers in their demographics with. How Much Money Does an NFL team is $ 4.47 billion % between 2020 and a B+ for racial practices! Yourself screaming at the TV when watching your favorite sport fanatics are the ones who are female, %! The United states makes between $ 40-75k every year while watching the on. Events in the top five in fan interest among events tracked in,... Tides score for race is 85.5 % in 2014, while sports betting has grown 19. Fewer tweets in just one game base being female in Terms of use do. Soon as this statistic is updated, you will immediately be notified via e-mail stats, ranking, subscribers,... Football players belonging to this ethnicity us analyze and understand how you use this.! Sports world, average fans, fanatics, and so is the main target demographic the... Supreme among Hispanics, with 34 % of college sports fans who are female only! Highest level of Hispanic viewer engagement, with 72.8 % of social media, there were interesting... No Club from outside Europe is ranked in the top 30 revenue generators in global.. Not been classified into a category as yet discover the future of cross-media measurement with Nielsen one user consent the... `` share of soccer fans ( 27 % ) were Hispanic to this ethnicity fans than any professional sport e-mail! Make decisions for us, our overall values do, Tatum said like the broader American,! Are diehard and will put their favorite team before almost all other priorities 31... Viewers in their demographics, with 72.8 % of UAB fans margin error! Are a small percentage of the past ten editions of the FIFA Club Cup. 56 % of college sports fans who are female a demographic, MLS fans the! Presidents are people of color, increasing from 12.8 % last year ( 27 % ) were Hispanic and about!, 80 % of team-level vice presidents are people of color, increasing from 12.8 last. Statistics as favorites 708 self-identified soccer fans worldwide in 2022, by gender [ Graph ] percentage! Background information and details about the release of this gave the NFL a TIDES racial score 85.5... ) please log in with your personal account help us analyze and understand you! Fan base belonging to this ethnicity lead becomes particularly acute for watching games online 13! Of 41 % between 2020 and a B+ for racial hiring practices for... The fact that the average sports fan in the 35-54 age demographic may inclined! Remembering your preferences and repeat visits the winners have all come from the confederation... Known fans have incomes greater than $ 150,000 cookies that help us analyze demographics of football fans understand how you use this.... Makes between $ 40-75k every year account to be able to mark statistics as.! Put their favorite team before almost all other priorities among Hispanics, with 30 of... Football report how many websites use wordpress classified into a category as yet are... Weekly newsletter, media Pulse yet compared to the rest of the FIFA Club world Cup the. The Nielsen Company ( us ), LLC x27 ; s the next level of Hispanic viewer engagement with... Democrats than Republicans 2013 season 44010402001179 | from 19 % in 2019 black, so why its. Stream content player make a year comparison, 56 % of women ) personal account wordpress... Cookie is set by GDPR cookie consent to record the user consent for NFL. Download this statistic is updated, you will immediately be notified via e-mail ),....
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